WinkBeds is a direct-to-consumer mattress company that has spent the last few years trying to thread the needle between luxury and affordability, customization and a solution for all sleepers. The result is a line of unique mattresses that can be modified to meet the needs of most types of sleepers while still fitting into most people’s budgets.
Let’s explore the construction and features of WinkBeds mattresses to determine if this brand could be a good pick for you.
WinkBeds at a Glance
WinkBeds offers direct-to-consumer mattresses that can be customized to fit the needs of most sleepers, with options for foam or hybrid builds and a range of firmness selections.
- Choices for firmness level
- Handmade design
- Luxury options that aren’t priced at a premium
- Firmness selection can be overwhelming
- No retail store options for trying in person
- Limited line of mattresses
About WinkBeds
WinkBeds is somewhat new to the mattress game. Founded in 2015 by former attorney Dan Adler, the business started in the right place for a mattress: Alder’s bedroom. For two years, that is where the mattress-in-a-box operation ran, with Alder offering made-to-order mattresses, handmade and sourced entirely from American-made material. The company now offers a full line of mattresses, as well as bed frames and bedding that carry the same promise of being handcrafted and made from American materials.
WinkBeds are available in foam or hybrid models, and the company’s full line of offerings is CertiPUR-US certified, which means they are made without the use of any ozone-depleting chemicals or materials. The beds also utilize several patented technologies that WinkBeds has laid claim to.
Winkbed Mattress Options and Prices
WinkBeds offers a limited line of mattresses, though they are among the most customizable of the mattress-in-a-box offerings on the market.
The company offers its flagship WinkBed, which is a hybrid mattress available in all common mattress sizing options. It is also available in four different levels of firmness, to match a sleeper’s preferences.
The GravityLux is WinkBeds’ memory foam mattress. It’s available in all common mattress sizes and can be customized with a selection of three different firmness options.
Finally, WinkBeds offers the EcoCloud mattress, a latex hybrid that is only available in one firmness option. It is available in all sizes, but the build of the mattress dictates fewer customization options than the alternatives offered by WinkBed.
| Name | Sizes | Type | Firmness Options | Price Range |
|---|---|---|---|---|
| WinkBed | Twin, twin XL, full, queen, king, California king | Hybrid | Softer, luxury firm, firmer and plus | $849.00 – $1,899.00 |
| GravityLux | Twin, twin XL, full, queen, king, California king | Memory foam | Softer, medium and firm | $899.00 – $1,699.00 |
| EcoCloud | Twin, twin XL, full, queen, king, California king | Latex hybrid | Medium firm | $1,099.00 – $2,099.00 |
Customization Options and Special Features
WinkBeds offers a considerable amount of customization for its mattresses compared to most direct-to-consumer competitors. This is because WinkBeds has made its calling card handmade mattresses that can be made to fit each person’s preferred level of firmness.
The company offers a variety of firmness options with its foam and hybrid models.
- Soft: A firmness rated 4 out of 10 on the firmness scale, an option for those who prefer a mattress with more give. The company claims it’s a good choice for side sleepers.
- Softer: Rated 4.5 out of 10 on the firmness scale, an option that pushes closer to the standard firmness range but still runs soft.
- Medium: An option rated 5.5 out of 10 on the firmness scale, this is about the level of firmness that you would expect out of a standard mattress not marketed as being firm or soft.
- Luxury Firm: Rated 6.5 out of 10 in firmness, this is WinkBeds’ most popular option and modeled after luxury hotel beds. The company bills the mattress as good for all sleepers.
- Firm: An option for those in need of additional support, this is rated 7 out of 10 in firmness, with the company suggesting it’s best for back and stomach sleepers.
- Plus: Designed for heavier people (those who weigh 250+), the Plus option is rated 8 out of 10 on the firmness scale and offers extra back support.
Apps and Accessories
In addition to its line of mattresses, WinkBeds also offers a variety of accessories. That includes a traditional bed frame, a platform foundation alternative that does not require a box spring, or the adjustable WinkBase 2.0. This is the company’s best-selling frame, which offers customization in the form of an adjustable base, controlled with a simple remote, that lets you align your bed exactly as you need it.
WinkBeds also has a selection of bedding. This includes the company’s own pillow, the Adjust-a-Cube pillow, which is infused with cooling gel and utilizes memory foam to create a comfortable night of sleep. The company also sells a cotton sheet set that offers a 260 thread count and 100% cotton construction. Finally, WinkBeds offers its BreatheCool mattress protector, which provides cooling technology that makes sleep comfortable through the night and protects your mattress from stains.
All of these sleep accessories are available in a bundle called the Deep Sleep Bundle. It includes the Adjust-a-Cube pillow, cotton sheet set and BreatheCool mattress protector.
Warranties and Discounts
WinkBeds offers a 120-night trial, so customers can try the mattress for four months, risk-free. If the mattress doesn’t work for your needs, WinkBeds will allow you to return it, no questions asked. The company will pick up the mattress and provide a full refund for any returned mattress. This trial covers only the mattress and not the WinkBeds frames or other sleep accessories.
In addition to the 120-night trial, WinkBeds also offers a limited lifetime warranty. The warranty covers any issues stemming from a manufacturing defect and offers a new mattress in place of the defective one at no additional charge. However, the warranty does not cover normal wear and tear and it cannot be applied to a replacement mattress. It also cannot be transferred if the mattress is sold to someone else.
What Users Say
WinkBeds mattresses are generally well-reviewed by consumers. The company has a 4.2 out of 5 star rating on TrustPilot. It also has scored 4.33 out of 5 stars by consumers leaving reviews on its Better Business Bureau (BBB) profile. While the company is not accredited by the BBB, it currently has a C rating based on user feedback.
Consumers have cited their positive overall experience with WinkBeds as a company, but also tend to enjoy the mattresses. One person, identifying as an all-sides sleeper, wrote “So far this has been the absolute most comfortable bed I’ve slept on. In the moment it feels normal like any semi-firm bed but the next day is where it shines.”
Another user reports being surprised at what a difference their WinkBeds mattress made. “I immediately noticed improvement in my mid to upper back pain after just the first night. I’ve had it for a couple weeks now and it is still great,” they wrote. People also lauded customer support, noting their responsiveness and willingness to pick up and dispose of an old mattress, free of charge.
Some users have not had the same luck with complaints of confusion regarding the return policy and issues with delivery. Others have found that the cooling technology in WinkBeds’ mattresses is not as useful as advertised.
Who Should Purchase a WinkBeds Mattress?
WinkBeds mattresses are an option for those who like to have choices with firmness levels. They are mid-tier mattresses in terms of price but do offer the luxury of customization and innovative technology. Most sleepers will likely be able to find a WinkBeds mattress that fits their specific needs in terms of firmness and size, though some options may be cost-prohibitive.